Marketing Effectiveness & Analytics

Understanding the customer and evaluating which of your marketing activities are genuinely driving growth are fundamental yet often under-prioritised disciplines. Marketing effectiveness and analytics has become polarised over the years by competing philosophies and methodologies – short-term v. long-term, qual v. quant, bottom-up v. top-down to name a few – and when we dig below the surface we see that these opposing positions are reinforced, as ever, by parties with vested interests.  At Orbital Partners our independence allows us to cut through these simplistic oppositions to find the right model or mix of models for the mission at hand.

We have a proven track record of navigating these challenges for both large and scale-up brands and know what it takes to deliver marketing effectiveness and customer analytics projects that take our clients on a journey towards greater understanding and actionable insight.

We can help you to organise, set-up and drive adoption of:

Our Partner Specialists

Rob Jackson

Specialising in marketing analytics, personalisation and marketing technology, Rob has helped brands…

Duncan Stoddard

Data scientist with over 12 years’ experience helping organisations solve problems with…

Paul Bennett

With over 20 years of experience across the creative and media industry,…

James Davies

James has a unique blend of experience and passion for exploring and…

George Prodromou

George is an enterprise level SEO specialist with over 10 years’ experience…

Rob Simpkins

Rob is co-founder of Propel Digital; a new breed of performance marketing…

Nick Adams

Nick has been aligning the orbits of technology and content to deliver…

Dave Edwards

Dave’s expertise lies in driving growth for start-up and scale-up businesses –…

Adele Meer

Adele is a brand strategist who believes that strategy should be simple,…

Chris Brinkworth

For 20+ years Chris has passionately explored and driven cutting-edge digital data…

Sonal Ingold

Sonal has a proven track record in successfully solving complex business problems…

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