Data scientist with over 12 years’ experience helping organisations solve problems with…
Marketing Effectiveness & Analytics
Understanding the customer and evaluating which of your marketing activities are genuinely driving growth are fundamental yet often under-prioritised disciplines. Marketing effectiveness and analytics has become polarised over the years by competing philosophies and methodologies – short-term v. long-term, qual v. quant, bottom-up v. top-down to name a few – and when we dig below the surface we see that these opposing positions are reinforced, as ever, by parties with vested interests. At Orbital Partners our independence allows us to cut through these simplistic oppositions to find the right model or mix of models for the mission at hand.
We have a proven track record of navigating these challenges for both large and scale-up brands and know what it takes to deliver marketing effectiveness and customer analytics projects that take our clients on a journey towards greater understanding and actionable insight.
We can help you to organise, set-up and drive adoption of: