Specialising in marketing analytics, personalisation and marketing technology, Rob has helped brands on both sides of the Atlantic devise actionable strategies for making the most out of their data. In addition to be being a digital marketer and an analyst who can talk in refreshingly plain terms, he is also a successful agency founder and a board member of the UK’s fastest growing pure play e-commerce retailer (UK Flooring Direct). He also runs a social enterprise (WYK Digital), which helps young people from diverse backgrounds break into the digital sector.