With over 20 years of experience across the creative and media industry, Paul has in-depth knowledge of digital, technology and data (DTD), pioneering the concept of people-based permission marketing for Havas Media Group in 2016 – years ahead of GDPR and third-party cookie deprecation. Now rethinking and transforming data-driven marketing for advertisers and agencies in a privacy-first world, his consulting engagements include: maturity and risk auditing, first party data strategy & ID resolution, audience planning & contextual targeting, technology selection & RFP process, testing frameworks and effectiveness measurement.