Parm is a data-driven CRM expert with unparalleled experience of high volume, high frequency, personalised, multichannel customer communications. She has spent 22 years in various marketing roles across telecomms and Media . She has specialised in cutting-edge CRM and customer comms giving her industry leading knowledge of martech best practice, and importantly, its practical application to make a real difference to effective business performance. She is looking forward to bringing her client-side experience at Sky, O2, Talk Talk and News UK to bear.

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