James is a data-driven decisioning expert with unparalleled experience of high volume, high frequency, personalised, multichannel customer communications. He has spent 20 years in various sales and marketing roles across manufacturing, telecomms and financial services. In the last 10 years he has specialised in cutting-edge CRM, customer comms and digital, giving him industry leading knowledge of martech best practice, and importantly, its practical application to make a real difference to effective business performance. He is looking forward to bringing his client-side experience at PPG, O2 and Leeds Building Society to bear.

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