Claire has 20 years’ content industry experience, starting her career client-side as a marketer within the publishing sector (Penguin, News UK, Guardian), and TV (Eurosport), before ’switching sides’ to work in agency land. Claire found her niche in helping clients find their own authentic voice, utilising the right platforms to connect with their audiences.  In the last 5 years, Claire moved back into the News sector, supporting advertisers to leverage trusted news sources to reach consumers with compelling branded content that harnesses the editorial voice of the publications, whilst balancing the needs of the client’s key messaging or campaign.

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