For 20+ years Chris has passionately explored and driven cutting-edge digital data and analytics solutions to help clients identify, acquire & retain high value customers. He has particular expertise in tag management, Customer Data Platforms and 1st-party data enrichment solutions. Prior to launching the first tag management system – TagMan – in the USA (2009), Chris was founding member of the first publicly-listed media agency in Australia (eMitch), where he planned Cannes Lion award-winning campaigns. He is a martech industry pioneer having been part of the global taskforce creating the defacto web standard for how data is collected within a data-layer.
