Alistair Craxton

Alistair Craxton is a seasoned expert in CRM and Lifecycle Marketing with 20 years of experience driving customer growth for start-ups, scale-ups, and large corporations. He has led customer engagement strategies for over 100 million customers, delivering significant improvements to business performance, revenue growth and operational efficiency. Alistair has transformed digital strategies across fintech, gaming, and entertainment, he is looking forward to bringing his experience from Camelot, N26 Bank, William Hill, and Delivery Hero.